Stadium Acquires Live Events Platform Confetti
Stadium, a global engagement infrastructure company, has acquired Confetti, a platform for virtual and hybrid team events. The deal expands Stadium's global reach and adds live experience capabilities.
Stadium, the company behind engagement infrastructure services Snackmagic and Swagmagic, has acquired Confetti, a platform specializing in live virtual and hybrid team events. This acquisition integrates Confetti's live experience technology with Stadium's existing global network for recognition, swag, and gifting across over 170 countries.
The company stated the acquisition aims to provide clients with more comprehensive solutions for employee engagement. Confetti's platform offers tools for organizing interactive and immersive live events, which Stadium can now leverage to enhance its service offerings.
This move is positioned to strengthen Stadium's market presence as businesses increasingly focus on engaging distributed and hybrid workforces. The demand for effective virtual and hybrid event solutions has grown significantly as companies adapt to new working models.
Stadium's existing services, which include managing and distributing branded merchandise (swag) and providing food and beverage experiences (Snackmagic), will now be complemented by live event capabilities. The integration is expected to allow Stadium to offer end-to-end engagement solutions for global organizations.