Starbucks sets November menu launch and Red Cup Day date
Starbucks will introduce its holiday food and beverage lineup on November 5. The company also confirmed that its annual Red Cup Day promotion will take place on November 17.
Starbucks is launching its holiday menu on November 5, featuring new additions such as the Tiramisu Velvet latte and cold brew, alongside an Apple Pomegranate Refresher. These items join established seasonal staples like the Peppermint Mocha and Caramel Brulée Latte.
The menu expansion includes new food offerings, notably a braised short rib grilled cheese sandwich and a revised turkey and stuffing recipe. Seasonal pastries, including the Cranberry Bliss Bar and Snowman Cookie, will also return to locations alongside limited-edition merchandise collections.
On November 17, the company will host its annual Red Cup Day, a promotion offering a complimentary reusable holiday cup with the purchase of a handcrafted seasonal beverage. This event has become a key driver for customer engagement during the final months of the fiscal year.