Stellantis adopts Amperity platform for customer data analytics
Stellantis has engaged Amperity to deploy AI-powered data tools aimed at centralizing customer information across its diverse automotive brands.
Automotive group Stellantis is implementing Amperity’s data platform to better manage its customer insights. The project aims to consolidate data across multiple vehicle brands, households, and individual touchpoints to provide a unified view of the customer.
The deployment follows the introduction of Amperity’s Pér, an artificial intelligence tool designed to expedite complex data processing tasks. As the automotive sector increasingly focuses on direct-to-consumer digital experiences, such data integration is becoming a standard operational requirement for global manufacturers.
This initiative allows Stellantis to personalize interactions with its vehicle owners more effectively by leveraging structured data. The company plans to use these analytical tools to drive more informed decision-making across its service and sales operations.