Steve Baram Appointed CEO of Capital Brands
Consumer products veteran Steve Baram began his role as CEO of Capital Brands on September 21, 2026. He will lead the nutribullet and magic bullet businesses.
Steve Baram, an experienced executive in the consumer products sector, has been appointed Chief Executive Officer of Capital Brands, the marketer of nutribullet® and magic bullet® small appliances. The appointment was effective September 21, 2026. Baram will lead the company from its Los Angeles headquarters.
Baram brings nearly 30 years of experience in the consumer product sector, including multiple CEO roles at private equity-backed companies. Most recently, he served as Chief Executive Officer of Lenox. His prior leadership experience includes roles at HITRUST.
Nicola Serafin, Group General Manager at De'Longhi, stated that Baram's experience in building consumer brands and leading teams through growth phases makes him the right leader to guide Capital Brands forward. Serafin highlighted Baram's strategic focus on retail partnerships and product innovation.
Capital Brands' portfolio includes the popular nutribullet® and magic bullet® blenders, which aim to make healthy living easier. The company has sold over 80 million units globally.