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Steve Jobs: Entrepreneurial Success Hinges on Passion and Perseverance

Steve Jobs posited that half of what separates successful entrepreneurs is perseverance, with the other half being the passion driving it. This article explores how passion fuels the necessary grit.

13 October 2026
Steve Jobs: Entrepreneurial Success Hinges on Passion and Perseverance

Steve Jobs famously stated that half of what separates successful entrepreneurs from unsuccessful ones is pure perseverance. However, he emphasized that this perseverance is only sustainable if fueled by passion for the underlying idea or problem.

Business author Dave Kerpen reflects on this duality, drawing parallels to the New York Mets baseball team's struggles. Kerpen argues that true perseverance, or passion, is revealed not in wins, but in how one navigates losses, distinguishing genuine entrepreneurial drive from mere stubbornness.

The article defines passion not as a fleeting emotion, but as a deep-seated desire to right a wrong. Kerpen suggests that without identifying the core problem a business aims to solve, entrepreneurs are unlikely to endure the inevitable difficult periods.

Original source: inc.com