Steven Zhang Endorses Carslan Lipstick for E-commerce Festival

Cosmetics brand Carslan is leveraging the popularity of Chinese actor Steven Zhang to drive sales of its new liquid lipstick and boost brand awareness.

The collaboration sees Zhang, known for his role in the drama ‘Go Ahead,’ endorse Carslan’s recently launched liquid lipstick. This partnership aims to capitalize on his strong following among younger demographics.

Carslan has created a dedicated landing page on its official Douyin account. This page is designed to attract Zhang's followers and users interested in beauty and fashion. Marketing technology firm EternityX is supporting the campaign by precisely targeting audiences interested in these areas via its programmatic technology.

The initiative seeks to increase brand visibility and sales, particularly targeting young and affluent consumers active on social media platforms like Douyin. The campaign aims to drive traffic to Carslan's e-commerce page, with ongoing optimization for conversion rates.