Strawberry Selects Amadeus Agency360 Enterprise Edition for Over 250 Hotels
Hotel group Strawberry has expanded its use of Amadeus Agency360 Enterprise Edition to cover all of its over 250 hotels across the Nordics and Lithuania. The move aims to enhance commercial decision-making.
Hotel group Strawberry has deployed Amadeus Agency360 Enterprise Edition across all of its more than 250 properties in the Nordic region, Lithuania, and the Faroe Islands. The commercial intelligence platform's rollout in June 2026 provides a unified view of market performance, aiding sales teams in identifying opportunities and supporting commercial growth.
This expansion now encompasses Strawberry's entire hotel portfolio, a significant shift from previous limited deployments. The system offers a consolidated perspective on market performance, enabling commercial teams to uncover growth opportunities across corporate, consortium, and GDS channels, thereby supporting decision-making at both hotel and group levels.
The platform allows Strawberry's teams to benchmark performance against competitors and markets, monitor key corporate accounts, refine RFP strategies, and support budgeting and account management initiatives. Amadeus highlights the industry's need for actionable intelligence beyond simple performance reporting to understand market dynamics.
Peter Olofsson, Director of Distribution at Strawberry, stated that the expansion provides a more consistent view of demand trends and competitive performance, enabling teams to make informed commercial decisions. Amadeus supplies the solution as part of its broader Travel Intelligence portfolio.