Strongpoint Partners Adds Bates & Company as 25th Partner Firm
Strongpoint Partners, a retirement services platform for small to mid-sized businesses, has announced a new partnership with Bates & Company. With nearly four decades of expertise, Bates brings deep knowledge in complex retirement plan design.

Strongpoint Partners, a technology-enabled retirement services platform catering to small and mid-sized businesses, has officially partnered with Bates & Company, located in Winter Park, Florida. This addition marks Bates as Strongpoint's 25th partner firm and its first based in Florida, a region experiencing significant small business growth.
Established in 1987, Bates & Company brings nearly four decades of specialized experience in designing complex retirement plans. The firm serves small to mid-sized businesses and offers expertise in various plan types, including 401(k), profit-sharing, age-weighted, cross-tested, defined benefit, and cash balance plans.
"Nearly all of Bates & Company's growth has come through referrals, which tells you how highly regarded their team is in the industry," said Danny Hest, CEO of Strongpoint Partners. "They've earned that reputation by delivering complex, highly tailored plan designs. Welcoming Bates as Strongpoint's 25th partner, and our first in Florida, brings plan design expertise our whole network can draw on and gives us a home base in one of the country's fastest-growing small business markets."
The partnership is part of Strongpoint's strategy to expand its market reach and service capabilities. Bates & Company's team will continue in their existing roles, maintaining client relationships while leveraging Strongpoint's broader national resources and technology platform. This move aims to enhance service offerings for clients across Florida and within Strongpoint's network.