Strutt Expands to Europe with New Model and Smart Ecosystem Showcase

Smart mobility innovator Strutt is officially entering the European market with a significant presence at IFA Berlin 2026, held from September 4–8. The event will mark the global debut of the new ev¹e model, alongside a new line of ecosystem accessories, expanding the company's product offerings.

Strutt's expansion into Europe represents a key step in its growth strategy. By showcasing the updated ev¹e model and its expanding smart ecosystem at IFA, one of the world's leading trade shows for consumer electronics and home appliances, the company aims to strengthen its international brand presence. The exhibition provides a platform to connect with a broad audience and potential partners.

The new ev¹e model is part of Strutt's commitment to providing integrated smart mobility solutions. The company describes the model as combining advanced technology with user-focused design. Complementing the new model, a range of accessories designed to enhance Strutt's existing smart ecosystem will also be presented, aiming to improve overall functionality and user experience.

IFA Berlin serves as a major venue for showcasing advancements in smart home and personal technology. Strutt's participation highlights its ambition to be a leader in the smart mobility sector, addressing the growing demand for sustainable and technologically advanced urban transportation solutions.