Subaru Launches SubieCrew Program to Engage Local Enthusiast Communities
Subaru of America has introduced SubieCrew, a new program designed to expand and localize engagement with its owner community. The initiative will establish 50 local chapters nationwide.
Subaru of America, Inc. (SOA) has launched SubieCrew, a redesigned ambassador and owner engagement program aimed at uniting Subaru enthusiasts through local communities and shared experiences. The program builds upon more than a decade of owner advocacy with a new hyperlocal, chapter-based model.
This revamped structure provides ambassadors with new avenues to connect people and create local events. The company plans to establish 50 new SubieCrew chapters across the United States, supported by nearly 700 ambassadors. Each chapter will be led by a team including a Chapter Lead, a Director, and specialized ambassador teams.
Subaru is encouraging enthusiasts to join their local chapters, attend upcoming events, and share ideas to help shape their communities. Members will gain access to ambassador-led events, unique experiences, and opportunities to connect with fellow Subaru owners nationwide.
SubieCrew ambassadors will organize events and activities with support from Subaru, its national retailer network, and thousands of volunteers. The chapters are expected to develop experiences that translate shared passions into community action, aligned with Subaru's Love Promise principles.