SunTec India Launches eCommerce Price Monitoring Platform with Human Verification
SunTec India has introduced a proprietary eCommerce price monitoring platform that combines automated data collection with human quality assurance for competitor price tracking.
New Delhi – SunTec India today announced the launch of its proprietary eCommerce price monitoring platform. The system tracks competitor prices across multiple channels in real time, pairing automated data collection with human quality control.
The platform is designed to support pricing, sales, and marketplace teams. It combines automated data collection, AI-powered product matching, and analyst-led verification. The system enables businesses to monitor competitor prices, promotions, Buy Box signals, and Minimum Advertised Price (MAP) violations across key marketplaces and retailer websites.
Unlike generic SaaS tools that deliver raw data for clients to interpret, SunTec India controls its platform end-to-end. This allows for continuous improvement based directly on client needs.
SunTec India states the platform achieves over 99% accuracy in product matching, utilizing product identifiers and machine learning models. Alerts for MAP violations and Buy Box signals are delivered within agreed service level agreements.
Ravi Kant, Vice President of the eCommerce Division at SunTec India, emphasized that the platform's distinguishing feature is its human-in-the-loop layer. AI detects anomalies, and analysts verify them before they reach the client. The goal is to help clients identify pricing gaps, protect margins, and respond to competitor actions promptly.