Superga and Pasqua Wines Launch Limited Edition Rubber Boot
Italian footwear brand Superga and winery Pasqua Wines have collaborated on a limited edition rubber boot. The partnership aims to blend fashion with vineyard culture.
Italian footwear brand Superga and Veronese winery Pasqua Wines have initiated a collaboration resulting in a limited edition rubber boot.
The "Superga x Pasqua" boot is designed to merge the worlds of fashion and wine production. Inspired by countryside style, the boot features a modern Italian aesthetic and a double-logo design.
Superga, founded in 1911, brings over a century of heritage to the partnership, while Pasqua Wines represents Verona's wine tradition and a global outlook. Both brands share a commitment to their Italian roots and future-forward expression.
"The Italian way of life is unique and admired worldwide. With Superga, we wanted to reinterpret this attitude in a contemporary key, transforming a functional object for daily work in the vineyard into an expression of style," said Riccardo Pasqua, CEO of Pasqua Wines.
The collaboration aims to connect diverse audiences across cultural and age divides. The rubber boot is intended for stylish and comfortable use in vineyard settings.