Supergoop! Founder Takes on Water Market with New Brand WaterOuai!
Holly Thaggard, the founder behind Supergoop! sunscreen, has launched WaterOuai!, a new beverage brand focused on hydration and water quality. The venture aims to educate consumers on hidden risks in bottled water.
Holly Thaggard, who previously established Supergoop! as a leading sunscreen brand, is now entering the beverage market with her new venture, WaterOuai!. The company intends to reshape consumer habits around daily hydration, leveraging Thaggard's proven success in transforming consumer routines.
Thaggard's strategy with Supergoop! centered on educating consumers about sun protection before direct sales. This "educate first, sell second" approach is now being applied to WaterOuai!. The brand plans to inform the public about potential health risks associated with traditional bottled water, such as microplastics and endocrine disruptors.
WaterOuai! aims to provide cleaner, wellness-focused alternatives. Thaggard, recognized for her entrepreneurial impact and focus on health-oriented products, believes this educational model can be replicated in the water industry. Supergoop! was previously named one of Time's 100 Most Influential Companies.
The new brand seeks to raise consumer awareness about the importance of water quality and offer healthier options. Thaggard's objective is to make proper hydration a daily wellness essential, similar to how she positioned sun protection.