Superteam Wheels Enters Premium Market With New MATIC Brand
Superteam Wheels has launched its new premium brand, MATIC, featuring the debut of its flagship S68 carbon wheelset.
Bicycle components manufacturer Superteam Wheels has introduced MATIC, a sub-brand dedicated to the premium market segment. The launch marks a strategic shift for the company as it moves beyond its core product offerings to target higher-end cycling enthusiasts and professional riders.
The first product released under the MATIC label is the S68, a carbon fiber wheelset manufactured as a single-piece unit. This design choice aims to address industry demands for improved aerodynamic efficiency and structural rigidity in performance cycling equipment.
The launch of the MATIC brand is intended to differentiate Superteam Wheels' product portfolio as the company seeks to capture a larger share of the performance cycling market. The S68 wheelset is scheduled for availability starting in October 2026.