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Survey: 91% of Americans Lose Money Due to Forgetfulness

A new TopCashback survey reveals that a significant majority of Americans have lost money or missed savings opportunities because of everyday forgetfulness. Consumers are paying an average 'forgetfulness tax' of hundreds of dollars annually.

29 July 2026
Survey: 91% of Americans Lose Money Due to Forgetfulness

A recent survey conducted by TopCashback indicates that 91% of Americans have experienced financial losses or missed savings due to common forgetfulness. These oversights, encompassing forgotten coupons, unused cashback offers, uncancelled subscriptions, and duplicate purchases, are collectively costing consumers hundreds of dollars each year.

The research highlights a widespread issue where consumers unknowingly pay a 'forgetfulness tax.' This tax represents the cumulative financial impact of small, everyday oversights that lead to reduced savings or unnecessary spending. The findings suggest that financial discipline requires consistent attention to detail.

TopCashback's survey aimed to bring awareness to the financial implications of forgetfulness in consumer habits. The results point to a common tendency among individuals to overlook potential savings through a lack of systematic tracking of discounts and offers.

Key areas where forgetfulness results in financial loss include expired coupons, missed cashback opportunities, continued subscription payments for unused services, and accidental duplicate purchases. The study underscores the importance for consumers to actively manage their spending and utilize available tools to maximize their savings.

Original source: prweb.com