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Swiggy Users Try Multiple Services, But Order Frequency Declines

Food technology firm Swiggy reported that over 35% of its users tried multiple services in FY26, while the average order frequency per user decreased.

24 July 2026
Swiggy Users Try Multiple Services, But Order Frequency Declines

Indian food technology company Swiggy reported that in the financial year 2025-26 (FY26), over 35% of its active users engaged with multiple services on its platform. The company expanded its offerings from food delivery to quick commerce, dining out, and other hyperlocal services.

Swiggy stated in its annual report that the expanded service offerings helped improve user retention and wallet share. The company noted that the cross-pollination effect enhances the utilization of its networks for restaurants, merchants, dark stores, and delivery partners.

Despite the increased user engagement across services, the company observed a decline in overall order frequency. The average number of orders per user per month fell to 4.07 in FY26, down from 4.43 in the previous year. This suggests that while new users were added, their ordering habits did not proportionally increase.

During FY26, Swiggy introduced several new experimental services, including affordability-focused food delivery platform Toing, 10-minute food delivery offering Bolt, and concierge service Crew. The company also discontinued some ventures, shutting down professional services marketplace Pyng and quick food app Snacc shortly after their launches.

Swiggy's revenue increased by approximately 51% to ₹23,053 crore in FY26, but its consolidated net loss widened by 33% to ₹4,154 crore. The quick commerce division, Instamart, saw its revenue jump 81% to ₹3,859 crore, though its loss increased by 62% to ₹3,063 crore.

Original source: inc42.com