Swrve and Plot Projects Partner for Location-Based Marketing
Swrve and Plot Projects have formed a partnership to offer advanced location-based targeting services. The collaboration aims to equip mobile marketers with geofencing and beacon technologies for enhanced user engagement.
Swrve, a company specializing in mobile marketing automation, and Plot Projects, a provider of location-based marketing technology for mobile apps, have announced a partnership. This collaboration is set to provide mobile marketers with enhanced tools for leveraging user location data.
The new offering will allow businesses to utilize geofencing, which defines virtual perimeters, and beacon technology. These capabilities enable the delivery of precisely targeted messages to users based on their physical proximity and presence. Retailers, for example, can send relevant offers to customers who enter a specific zone or arrive at a location.
Christopher S. Dean, CEO of Swrve, highlighted the partnership's role in delivering personalized app experiences. "By integrating Plot Projects' geofencing and beacon capabilities, we are empowering businesses to reach mobile users in more contextual ways to drive engagement and conversion," Dean stated.
Menno Kolkert, CEO of Plot Projects, indicated that the partnership expands the reach of their technology. "This collaboration with Swrve brings our location-based marketing technology to exciting new segments. Mobile marketers using Swrve gain a powerful tool for targeting app users with highly relevant messages, such as special offers and discounts."