Symplify introduces consolidated CRM reporting module
Stockholm-based software firm Symplify has launched Symplify Insights, a dashboard tool designed to unify reporting across email, SMS, and app push notification campaigns.
Symplify has rolled out its new Insights module, an add-on for its CRM and AI platform that aggregates reporting for multichannel marketing campaigns. The tool enables users to view performance metrics from email, SMS, and app push notifications within a single interface.
The system utilizes existing data stored within the Symplify platform. Existing clients gain access to 12 months of historical performance metrics immediately upon activation, eliminating the need for further technical setup.
A key feature of the dashboard is the automated comparison of campaign results against the previous equivalent period. By providing this historical context, the platform aims to help marketing teams identify performance trends and shifts in engagement without manual data extraction.