Symplify introduces integrated CRM analytics tool
Stockholm-based software provider Symplify has launched Insights, an analytics add-on designed to centralize communication performance data for CRM teams.
Symplify has released Symplify Insights, a reporting tool that consolidates performance metrics from email, SMS, and push notifications. The tool is integrated directly into the company’s existing CRM platform, aiming to remove the friction of using external reporting software.
Upon activation, users gain immediate access to one year of historical data and automated benchmarking. This comparative framework allows teams to track communication frequency and the effectiveness of automated customer journeys against prior operational periods.
Symplify Chief Sales Officer Christoffer Feldt-Sørensen noted that the development was heavily influenced by client feedback regarding the need for rapid performance assessment. The company began showcasing the tool at the SiGMA World conference in Rome on November 2, 2026.