Synthesia's AI training platform expands from video to live coaching

Synthesia, a company previously focused on creating AI-generated training videos, is expanding its offerings into interactive live coaching. The British startup launched a new product called "Roleplay Sessions," designed for enterprise training.

This new platform allows employees to practice high-stakes conversations, such as sales pitches or customer complaint handling, with AI-powered avatars. The avatars respond to user input, offer pushback, and provide feedback, scoring, and analytics on the interaction.

The launch of "Roleplay Sessions" is positioned as a move beyond content creation to proving training effectiveness. Synthesia argues that while videos are effective, actual learning and behavioral change occur through practice and feedback, drawing on research into learning methodologies.

This product is the first release under Synthesia's broader "Sessions" platform, with plans to incorporate other training formats, including interview simulations and candidate screening, in the future. The company aims to address a growing corporate demand for measurable training outcomes.