Taco Bell Launches Olivia Rodrigo-Inspired Pink Drink

Taco Bell has launched a limited-edition beverage called "You Seem Pretty Pink for a Baja Blast," inspired by pop artist Olivia Rodrigo's public affection for the chain's Baja Blast. The new drink combines the tropical lime flavor of Mountain Dew Baja Blast with pink lemonade.

The beverage, released in conjunction with Rodrigo's latest album, will be available nationwide at Taco Bell restaurants starting September 24. It will also be featured at the chain's Live Más Café concept locations, which specialize in beverage offerings.

Luis Restrepo, Taco Bell's Chief Marketing Officer for North America, stated that discussions with Rodrigo began earlier this year. "Olivia is shaping culture in a meaningful way right now, and since Baja Blast was already a genuine part of her life, we saw an opportunity to come together in a way that felt real to her and true to Taco Bell," Restrepo said.

The collaboration is part of Taco Bell's broader strategy to achieve $5 billion in beverage sales by 2030. The company has also focused on brand recovery following past food safety concerns, including an outbreak linked to shredded lettuce.