TCL Denies Advertising on National Cultural Relic
TCL has denied involvement in advertising on a national first-class cultural relic, a Yongle-period bronze statue. The company is investigating claims that an advertisement appeared within the object's display case.
Electronics manufacturer TCL has denied any part in advertising that allegedly appeared on a national first-class cultural relic, a bronze Guanyin statue from the Yongle period. Reports emerged that the TCL brand's logo was visible in the display case of the artifact.
Responding to the allegations, TCL stated it has formed a dedicated task force to conduct a comprehensive internal investigation. The company emphasized that it has never authorized or participated in the placement of any brand identifiers in relation to this exhibition. TCL affirmed its respect for cultural relics and its commitment to adhering to all laws and regulations governing their protection.
TCL further announced its intention to fully cooperate with the exhibition organizers and relevant authorities to investigate the matter. The company has stated that it has no commercial partnerships, advertising placements, or promotional collaborations with the specific exhibition or museum involved. TCL maintains strict internal policies prohibiting commercial activities from interfering with the proper display of cultural artifacts.
The controversy surfaced when visitors noticed what appeared to be TCL's branding visible from certain angles in the display of the Yongle-period bronze Guanyin statue at the China National Arts and Crafts Museum. The statue, a significant court sculpture from the Ming Dynasty, is noted as one of China's tallest and largest bronze bodhisattva statues and is a treasure of the Qinghai Provincial Museum.