Teads Expands in Latin America Through Saluda Media
Ad platform Teads has expanded its operations in Latin America, establishing a new presence in Puerto Rico and hiring new professionals. The company reported over 20% year-over-year revenue growth in the region.
Digital advertising platform Teads has expanded its presence in Latin America by adding new markets and personnel. Throughout 2023, Teads, represented by Saluda Media, saw significant growth, reporting over 20% year-over-year revenue increase in the region.
As part of this expansion, Teads is establishing a local presence in Puerto Rico. The company has also broadened its reach into Honduras, Nicaragua, El Salvador, and Ecuador. Saluda Media serves as Teads' official representative for Central America, the Caribbean, and Ecuador, providing local businesses access to Teads' advertising solutions.
To support this growth, Teads has onboarded new talent. Genelisse Santiago has been appointed Client Partner for Puerto Rico and the Dominican Republic, bringing over 18 years of experience in the media industry. Yanny Barios has been promoted to Regional Director for Saluda Media. Fabiola Rojas will join as Client Partner for Costa Rica and Panama.
The Teads Ad Manager platform has certified over 200 professionals this year. Saluda Media now operates for Teads in nine markets: Puerto Rico, Costa Rica, Guatemala, Panama, Ecuador, the Dominican Republic, Honduras, El Salvador, and Nicaragua.