Teads Integrates Scope3 Carbon Measurement into Ad Manager

Teads Ad Manager now includes carbon emission measurement powered by Scope3. The feature provides advertisers and agencies with insights into the environmental impact of digital campaigns.

Teads, a global media platform, announced the integration of carbon emission measurement reporting, powered by Scope3, into its Teads Ad Manager platform. This development allows advertisers and agencies to better understand the carbon emissions associated with their connected TV (CTV) and omnichannel campaigns, comparing them against global benchmarks.

The new functionality enables monitoring of emissions from four sources: media distribution, ad selection, creative distribution, and consumer devices. Teads leverages its direct publisher partnerships to enhance its media inventory. The company stated this reduces ad selection emissions by an average of 35%, based on a November 2023 Scope3 assessment.

The company aims for this integration to support its commitment to promoting sustainable digital advertising. Teads positions itself as a leader in transparency, seeking to provide partners with improved data on the emissions impact of their media purchases.