Telekom Srbija enhances customer engagement with SAS technology

Telekom Srbija, the leading telecommunications provider in Serbia and a significant player in Southeast and Central Europe, has adopted SAS technology to enhance its customer engagement strategies.

The company is implementing SAS Customer Intelligence 360 and SAS Viya to improve personalized customer interactions and scale its artificial intelligence (AI) decisioning initiatives for marketing. This move aims to better meet customer needs and strengthen Telekom Srbija's competitive position in its operating regions.

By leveraging SAS's analytics and AI capabilities, Telekom Srbija seeks to deliver more targeted services and campaigns. This aligns with broader industry trends where data analytics and AI are crucial for deepening customer understanding and driving business growth.

The integration of SAS solutions will enable Telekom Srbija to scale its AI-driven marketing efforts and provide a more cohesive customer experience across digital channels. The upgrade is part of the company's strategy to bolster its customer-centric approach and expand its market presence.