Telescope Selects MicroStrategy for Advanced Analytics
Media marketing company Telescope has selected MicroStrategy's software to enhance its reporting and analytics capabilities. The expanded deployment will support Telescope's new Insight analytics platform.
Telescope, a media marketing company serving clients such as American Idol and McDonald's, has chosen MicroStrategy's business intelligence software to upgrade its reporting and analysis functions.
The company processes over one billion transactions annually and provides clients with marketing insights derived from collected data. Telescope initially adopted MicroStrategy's free reporting software in September 2009 and has now expanded its use to support its new Insight platform.
The Insight platform analyzes data, identifies trends, and measures the impact of digital marketing campaigns. MicroStrategy is expected to help Telescope assist clients in developing more targeted marketing strategies and automate client reporting processes, delivering immediate reports directly to them.
"Mobile analytics and the ability to help drive our clients’ ROI metrics are core service offerings, which identified business intelligence as a key part of our technology roadmap," said Ori Nakar, Chief Technical Officer at Telescope. "MicroStrategy provides the functionality and flexibility we need to meet our vision as we continue to reinvent the business in response to the ever-changing needs and opportunities of Mobile Marketing and Participation TV."