Television Broadcasting Industry Faces Shifts, Alvarez & Marsal Reports
The television broadcasting industry is undergoing significant changes, with streaming services growing while traditional over-the-air broadcasts remain essential for millions. Evolving business models and new technologies are reshaping content delivery.
Consulting firm Alvarez & Marsal has released an analysis detailing the evolving landscape of the television broadcasting industry. The report highlights the industry's flux, driven by the rise of streaming services, the continued relevance of free over-the-air broadcasts, and the development of new technologies like NextGen TV (ATSC 3.0).
Managing Director Jeff Mischka and Director Thomas Ohanian outline how tens of millions of Americans still rely on free over-the-air broadcasts. Concurrently, free ad-supported television (FAST) is expanding, and digital streaming has become the dominant method for content delivery.
The analysis points to challenges such as increasing programming costs and declining viewership for traditional broadcast television. As streaming providers reassess their content creation, acquisition, and licensing strategies, the entire value chain from content production to consumption is under examination.
Alvarez & Marsal also emphasizes the inherent advantages of broadcast's one-to-many delivery model and its function as a wireless transmission platform. However, the adoption of the new ATSC 3.0 standard for NextGen TV faces certain impediments that could affect its widespread implementation.