TENA and Philadelphia 76ers Partner on Men's Health Initiative
Incontinence care company TENA has partnered with the Philadelphia 76ers basketball team to raise awareness and reduce stigma surrounding men's health issues.
TENA, a global leader in incontinence care, has announced a partnership with the Philadelphia 76ers basketball team. The collaboration aims to increase awareness and address the stigma associated with men's health concerns.
As part of the "Blocking the Stigma" campaign, TENA will have a presence at game events and through digital engagement. For every block the 76ers achieve during the season, TENA will donate incontinence products to a local community organization, with a total potential donation of up to $25,000.
"This partnership gives us a powerful platform to raise awareness and show men that bladder leaks don't have to hold them back," said Hazel Villarreal, Marketing Director for TENA North America. She added that the goal is to encourage men experiencing bladder leakage to seek solutions and regain their confidence.
Thiago Icassati, Vice President Personal Care for Essity North America, stated that sports are central to TENA's strategy as they celebrate confidence and participation. TENA aims to normalize conversations about bladder weakness and empower men with information about available products that can help them live confidently.