TGI Fridays Signs Balkan Expansion Deal with Devolli Group

TGI Fridays has entered into a significant development agreement with Devolli Group, marking the casual dining chain's first expansion into the Balkan region. The agreement includes plans to open 10 restaurants across Kosovo, Albania, and North Macedonia.

This strategic move is intended to establish a gateway for further growth throughout Southeast Europe. It aligns with TGI Fridays' broader global expansion strategy, known as the 1-2-3 Strategic Vision. The deal will introduce the iconic American restaurant brand to these markets for the first time.

Devolli Group is a diversified company with existing experience in retail and distribution within the region. The partnership is expected to accelerate TGI Fridays' establishment in these new territories. The company stated that the new locations will offer the familiar Friday's dining experience to local consumers.

TGI Fridays continues to pursue international growth while solidifying its presence in existing markets. The agreement with Devolli Group represents a key step in this ongoing effort to broaden the brand's global footprint.