The Expo Group Acquires toddstreet to Enhance Experiential Marketing
The Expo Group announced its acquisition of toddstreet, a creative experiential marketing agency. The merger aims to offer a unified platform for enhancing brand experiences and business performance.
Dallas, TX – September 23, 2026 – The Expo Group, a provider of trade show, event, and communication services, announced its strategic acquisition of toddstreet, a creative experiential marketing agency. The company helps organizations transform how they communicate, educate, and engage global audiences.
The merger aims to create a unified experiential marketing platform designed to deepen client relationships, strengthen brand relevance, and accelerate growth. Randy Pekowski, CEO of The Expo Group, described the acquisition as a significant step towards building the industry's most dynamic experiential platform. "Together, we empower clients to deeply understand their audiences and deliver unforgettable, in-person experiences that spark connection, loyalty, and action."
toddstreet brings decades of expertise in producing strategic launches, annual meetings, summits, and sales-driven events. The agency is particularly noted for its work in regulated industries such as healthcare, biotech, pharmaceutical, and fintech, where precision and flawless execution are critical.
The acquisition comes at a time when demand for authentic human connection is growing amid increasing digitalization and automation. The combined capabilities of The Expo Group and toddstreet offer a broader suite of services, merging strategic communications, creativity, and production expertise across the entire event lifecycle. The terms of the transaction were not disclosed.