The Messina Group Rebrands as Fortius Global
Strategic communications firm The Messina Group has rebranded as Fortius Global. The firm offers global strategic advisory services.
The Messina Group (TMG), a strategic communications firm, has announced its rebranding to Fortius Global. This change marks a new phase of growth for the company, which operates as a global strategic advisory firm assisting businesses, founders, and investors in navigating political, regulatory, and communications challenges.
Jim Messina will continue as CEO, setting the vision and strategy for Fortius. The firm's approach is rooted in applying political campaign tactics to high-stakes business issues. Fortius utilizes campaign-style benchmarks, data analysis, and narrative development to help clients achieve their regulatory, political, and reputational objectives.
The name Fortius, derived from the Latin word for "stronger," signifies a firm designed for growth with enhanced expertise and broader reach. The rebranding occurs amidst significant technological advancements and political shifts reshaping the business landscape.
Fortius structures its services around five core practice areas: Strategic Advisory; Policy, Regulatory, & Geopolitical Advisory; Mergers & Acquisitions; Campaigns & Coalitions; and Communications. The communications firm Greenbrier, acquired by TMG in 2017, will be fully integrated into Fortius.