The New York Times in discussions to acquire film network Letterboxd

The New York Times Company has entered into exclusive negotiations to acquire Letterboxd, a popular social media platform for film discovery and reviews. The proposed deal is reportedly valued at roughly $330 million.

If the acquisition proceeds, Letterboxd’s co-founders are expected to remain in leadership roles, reporting to a New York Times executive. The platform is slated to remain an independent entity for the foreseeable future, though the deal would include the migration of Letterboxd to the parent company’s advertising technology infrastructure.

The discussions follow industry interest from other entities, including Sony Pictures Entertainment and production company A24, both of which were previously linked to potential bids. This move reflects a broader trend among legacy media companies seeking to integrate specialized digital communities into their portfolios.