The Now Agency Launches Social Content Distribution Network
The Now Agency has introduced its Social Distribution Network (SDN), a new service aimed at helping brands scale their content distribution across more than 50,000 publishers. The platform seeks to expand content reach beyond owned channels.
New York – The Now Agency, a Reign Maker Group company, has launched its Social Distribution Network (SDN). This new performance media capability is designed to help brands scale high-value content across a network of over 50,000 third-party publishers, aiming to extend content reach beyond a brand's owned channels.
The company states that brands are producing more content than ever, but struggle to reach audiences beyond their existing followers. Shifts in social media algorithms have made effective distribution critical for content success. The SDN aims to address this by transforming brands' priority content, such as podcasts and videos, into social-native clips that publishers distribute through their own channels.
"Great content alone is no longer enough to win on social media," said Gabe Feldman, Co-Founder and Managing Partner at The Now Agency. "Brands need to think just as critically about how that content is engineered to break through the discovery mechanisms that determine its reach, and how distribution can scale that reach beyond a brand's owned channels."
The network provides brands access to vetted publishers across various demographics and verticals, including entertainment and lifestyle. It includes features for brand suitability controls, audience validation, and ongoing monitoring. The SDN also centralizes the entire distribution process, from publisher briefing and approvals to fraud protection, payments, and measurement.
The service is particularly suited for leveraging long-form content like podcasts and interviews. By distributing clips to relevant publisher communities and optimizing based on verified performance, brands can extend the lifespan and reach of their invested content.