The Pant Project Raises ₹109 Crore for Network and Portfolio Expansion
Menswear brand The Pant Project has secured ₹109 crore (approximately $11.5 million) in Series B funding. The capital will be used to expand its physical store network and broaden its apparel offerings.
Menswear brand The Pant Project announced it has raised ₹109 crore (approximately $11.5 million) in a Series B funding round led by Mirae Asset Venture Investments. The funding is earmarked for expanding the company's offline retail presence and diversifying its product portfolio.
The investment will enable The Pant Project to scale its exclusive brand store network from the current 25 locations to 150 stores over the next two to three years. Additionally, the capital infusion will support the broadening of its menswear offerings, with a strategic focus on expanding its range of jeans, athleisure, and casual wear.
Founded in 2020, The Pant Project initially operated as a digital-first brand specializing in bottomwear for men. The company now offers over 300 stock-keeping units (SKUs), including custom-made and ready-to-wear items, sold through its website and online marketplaces.
This latest funding round, which also saw participation from existing investor Sorin Investments and several family offices, brings the startup's total funding to over $15.75 million. The Pant Project competes in India's growing menswear market, which is projected to reach $42.44 billion by 2034.