The Pizza Cupcake Rebrands as Incredifulls
The "Shark Tank"-featured brand is expanding beyond pizza to reimagine nostalgic foods for a healthier, convenient platform.
The Pizza Cupcake, a brand known for its appearance on the television show "Shark Tank," has rebranded as Incredifulls. This name change signifies a broader strategy to develop healthier versions of beloved childhood foods in a convenient, frozen format.
The company announced the upcoming launch of PB&J Cups for Fall as part of its expanding platform. Incredifulls utilizes a proprietary chef-crafted brioche-sourdough crust, aiming to deliver bakery-quality texture and wholesome ingredients in familiar favorites.
"Our objective has never been to build one successful product," stated co-founders Michelle Jimenez-Meggiato and Andrea Meggiato. "We're building a platform that allows us to continually reimagine the foods that families have always loved."
The Incredifulls portfolio now includes The Pizza Cupcake, Breakfast Cups, and the new PB&J Cups. The company aims to blend nostalgia, chef-quality preparation, and convenience for consumers.
Backed by notable investors including Lori Greiner from "Shark Tank," and with established national retail partnerships, Incredifulls is positioning itself to innovate within the frozen handheld market. The company emphasizes creating convenient foods that prioritize quality and comfort from a parent's perspective.