The Trade Desk Activates Convenience Store Retail Data for Digital Ads in Japan
The Trade Desk has integrated 7-Eleven Japan's purchase data into its platform, enabling advertisers to activate the data across digital channels.
Technology company The Trade Desk announced the integration of retail purchase data from SEVEN-ELEVEN JAPAN (SEJ) into its platform. This collaboration allows advertisers to leverage purchase behavior data from approximately 28 million 7-Eleven App members for digital advertising campaigns within Japan.
The integration provides advertisers with access to SEJ's extensive purchase data, enabling targeted advertising across various digital channels, including over-the-top (OTT), connected TV (CTV), audio, and display. This development is seen as a significant step forward for Japan's retail media landscape, addressing historical challenges with fragmented and complex retail data access.
Advertisers can now utilize audience segments built on up to one year of purchase history. SEJ operates Japan's largest convenience store network, comprising around 22,000 stores and serving approximately 20 million customers daily. The data facilitates the creation of segments based on demographics and specific product category purchases.
Furthermore, the integration ensures regular data updates via an API connection to The Trade Desk platform. This is designed to reduce operational complexity for advertisers and enhance the efficiency of campaign planning, activation, and optimization. The Trade Desk highlights its AI-driven platform's role in transforming purchase signals into scalable audience intelligence, bridging data accessibility with real-time activation.