Tiina Frazer Appointed to Nokian Tyres Management Team
Tiina Frazer has been appointed Senior Vice President, Brand, Marketing and Communications at Nokian Tyres and a member of the company's Management Team, effective August 1, 2026.
Tiina Frazer has been appointed as the new Senior Vice President, Brand, Marketing and Communications at Nokian Tyres, and will join the company's Management Team. The appointment takes effect on August 1, 2026.
Frazer joined Nokian Tyres in September 2025, holding the position of Vice President, Brand, Marketing and Communications. Prior to her tenure at Nokian Tyres, she served as Vice President, Brands and Marketing at HKFoods Finland Oy.
Based in Helsinki, Finland, Frazer will report directly to Nokian Tyres President and CEO Paolo Pompei.
Nokian Tyres is a global tire manufacturer specializing in passenger car and truck tires. The company operates across Nordic countries, Europe, and North America.