TikTok estimates $81B US economic impact in 2025: report

A report by PF Global, referenced by TikTok, estimates that the social media platform contributed $81 billion to US gross domestic product (GDP) and supported 410,000 jobs in 2025. The findings highlight how businesses leverage the app for product marketing and customer engagement.

The report further indicated that approximately $4.7 billion in local spending was generated in 2025, as an estimated 27 million Americans visited an independent shop, cafe, or restaurant for the first time after seeing it on TikTok. This suggests a significant impact on small and local businesses.

Additionally, the study estimated that 1.8 million US entrepreneurs sold products or services through TikTok in 2025, underscoring the platform's role in fostering small business growth and independent commerce. These figures emerge amidst ongoing regulatory scrutiny faced by TikTok in the United States.

The app's operations are under pressure due to US legislation requiring its China-based parent company, ByteDance, to divest the platform or face a ban. The US Supreme Court has previously rejected a challenge to this law, creating an uncertain future for TikTok in the American market despite its reported economic contributions.