Tokio Hotel partners with Believe imprint BEYOND

Tokio Hotel has entered into an exclusive strategic partnership with BEYOND, Believe's dedicated pop label services imprint. The collaboration encompasses the band's forthcoming seventh studio album, scheduled for release in October 2026, as well as a comprehensive campaign for their upcoming ten-country European tour. The band's latest single, "Memory Lane," marks the official launch of this collaboration.

The announcement coincides with Tokio Hotel's 25th anniversary. The single "Memory Lane" reflects on the band's early beginnings, with a music video shot in Berlin that featured 64 selected fans from over 4,000 applicants after a social media callout.

Through BEYOND, Tokio Hotel will receive tailored marketing concepts, deep relationships with digital service providers, and audience development strategies. The band's management expressed confidence in the partnership, building on previous successful work with Believe and acknowledging the challenges of an album campaign.

Eva-Marie Petzinger, Senior Leader Artist Services at Believe Germany, noted Tokio Hotel's significant cultural impact and their ability to remain relevant across two decades. She highlighted their unique blend of nostalgia, star power, and drive for evolution, stating that Believe will deploy its full resources to support this next chapter of their career.

Currently experiencing an international career peak, amplified by their social media presence, podcast, and Netflix series, the partnership aims to leverage this momentum to further strengthen the band's long-term global visibility.