Tom Holland's non-alcoholic beer brand Bero targets expansion

Actor Tom Holland's non-alcoholic beer brand, Bero, is aiming for substantial expansion in distribution and product offerings, the company announced. Launched in 2024, the brand achieved nearly $10 million in revenue during its first year of operation and projects its revenue to more than double by 2026.

The consumer interest in non-alcoholic beverages has seen a significant surge. Approximately 30% of Americans are reducing their alcohol intake, and sales of alcoholic beverages have declined since 2020. The market for non-alcoholic products, including zero-proof beers, wines, and spirits, grew by 111% between 2021 and 2025, with dollar sales increasing by 159%, according to the Brewers Association.

Following its online launch in early 2024, Bero expanded its distribution to 1,200 Target stores nationwide. The brand has also extended its presence to pubs and bars across the U.S. and the U.K. The company is also introducing new products, such as shandy beers and a collaboration with The Odyssey.

Bero is positioning itself as a lifestyle brand that supports social gatherings, particularly around sports events. The company recently hosted sports events, including padel tournaments, and plans to organize more similar events in the future in partnership with Chase Sapphire Reserve. Holland's objective is to foster a sense of community and bring people together over non-alcoholic beverages.