TON Corporation to Launch Telegram-Native Short-Drama Platform in September 2026
TON Corporation announced the upcoming launch of TonTV, a Telegram-native platform for short-form dramas, scheduled for a global release in September 2026. The service will offer free, instant access to content for Telegram's user base without requiring a separate app installation.
HONG KONG/SEOUL, June 8, 2026 – Global content-tech company TON Corporation has announced the official worldwide launch of TonTV, its Telegram-native short-drama platform, in September 2026. TonTV is designed to provide approximately 1 billion monthly Telegram users with immediate and free access to short dramas, eliminating the need for separate app installations or complex sign-up processes.
The short-drama format has rapidly become a significant category in global entertainment. In 2025, global in-app revenue for short dramas reached $2.98 billion, with downloads of short-form titles surpassing long-form streaming apps for the first time in Q4 2025. TonTV focuses on dramas around two minutes in length, optimized for mobile viewing and designed for high completion rates.
A key advantage of TonTV is its integration within Telegram, leveraging the platform's massive user base. This approach bypasses the traditional barriers associated with accessing content, such as app store searches, downloads, installations, and lengthy registration. Users can begin watching content directly within the Telegram app, significantly lowering user acquisition costs and fostering organic growth through the platform's existing social features.
TON Corporation has spent three years preparing for the launch, focusing on platform technology development and establishing global content partnerships. The company highlights frictionless reach to Telegram's user base, free entry, network effects, and viewer reward systems as critical success factors. TonTV also aims to serve as a "new stage" for global producers and actors, with plans to expand into live streaming formats.
The platform will establish local subsidiaries in key markets, including Korea, Japan, and Vietnam, to produce region-specific content. TonTV intends to operate on a dual revenue model, featuring a free, ad-supported tier and a premium subscription for an ad-free experience, aiming for both growth and profitability.