Toy Association Sets 2027 Dates for LA Spring & Fall Preview Market Weeks

The Toy Association has announced the official dates for its 2027 LA Spring Preview Market Week and LA Fall Preview Market Weeks. The LA Spring Preview Market Week is scheduled for May 17-21, 2027, and the LA Fall Preview Market Weeks will run from September 13-24, 2027. These events will be held at The Toy Association's Toy Building and in numerous other showrooms throughout the LA Toy District.

The market weeks are designed to foster business growth for the global toy and play community. They provide a platform for attendees to establish new relationships, advance strategic priorities, identify growth opportunities, and discover the latest products and trends. The events underscore Los Angeles's significance as a key industry gathering place.

Greg Ahearn, President & CEO of The Toy Association, expressed confidence in the 2027 events, highlighting collaboration with the newly formed International Toy Board. He emphasized the industry's resilience and positive outlook, noting the expansion of The Toy Building to accommodate increased demand. The organization is adding two floors to the facility.

Kimberly Carcone, Executive Vice President of Global Experiences at The Toy Association, described the September 2026 LA Fall Preview Market Weeks as exceptionally successful. She cited productive meetings and successful partnership building as drivers of industry progress, emphasizing the value of in-person interaction for innovation and commercial success.

The 2027 LA Preview Market Weeks will offer a dynamic experience through networking, education, and showcasing the latest products and trends. The programming will include collaborations with Circana and the X Tracks Licensing Summit. The Toy Association also organizes the Chicago Toy & Game Fair (November 2026) and Toy Fair New York (February 2027).