Transparency, Understanding Key to Building Crypto Trust
A National Cryptocurrency Association report indicates that greater transparency, real-life user stories, and integration with traditional finance are crucial for building trust in the crypto industry.
Transparency from cryptocurrency companies is the most significant factor in building trust within the industry, according to the National Cryptocurrency Association's (NCA) 2026 State of Crypto Holders Report, conducted with The Harris Poll.
The survey of 10,000 American crypto holders revealed that nearly half (49%) desire increased transparency from crypto firms. Real-life user stories from everyday people using crypto ranked second in importance (42%), tied with greater integration between traditional finance and crypto. Government oversight, regulatory clarity, and industry-wide standards followed closely behind.
The report suggests consumers are seeking clear information, familiar experiences, and proof of a product's utility, a trend seen across emerging technologies like AI and digital finance. Transparency allows consumers to evaluate a company's operations themselves and make informed decisions rather than being persuaded.
Education is also highlighted as a competitive advantage, with over a third of crypto holders stating they would use crypto more if they understood it better. Showcasing how real people use digital assets in their daily lives is another key trust-building signal that can help convert skeptics into users.