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'Travel China with Spring Festival Gala' season explores urban cultural tourism

The new season of "Travel China with the Spring Festival Gala" focuses on urban cultural tourism across China. The program aims to deepen viewers' understanding of the historical and cultural richness of various cities.

14 September 2026
'Travel China with Spring Festival Gala' season explores urban cultural tourism
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The Chinese travel program "Travel China with the Spring Festival Gala" is launching a new season dedicated to exploring urban cultural tourism. The initiative seeks to showcase the historical depth and cultural offerings of China's cities, encouraging a more profound engagement with each location.

Heavily invested in by China Media Group, the show aims to provide a fresh perspective on urban tourism. Rather than focusing solely on well-trodden paths, it delves into the unique narratives and heritage preserved within individual cities, presenting them as destinations with millennia of history.

This latest season promises a visual journey through diverse locales, highlighting both natural landscapes and the evolving urban environments that retain their historical character. The program intends to stimulate domestic travel and foster national pride in China's extensive cultural tapestry.

Utilizing contemporary filming techniques, "Travel China with the Spring Festival Gala" strives for authentic portrayal of city atmospheres and cultures. The series is expected to attract a wide audience interested in China's varied tourist potential and its cultural significance.

Original source: prnewswire.com