Trellist Offers Free Personalization Audit to Businesses
Trellist has launched a complimentary Personalization Audit to help brands identify data and technology bottlenecks in their customer experience efforts.
West Chester, Pennsylvania – October 13, 2026. – Trellist, Inc. has introduced a free Personalization Audit for brands utilizing Adobe Target, AEM, or comparable personalization platforms. This offering follows new research from Twilio indicating that only 16% of businesses strongly agree they possess sufficient customer data for understanding, and just 19% have unified customer profiles.
The audit aims to pinpoint configuration and integration gaps that impede personalization program effectiveness. Trellist's client work suggests that underperforming initiatives are often not due to the platform itself, but rather to outdated segmentation rules, disconnected data systems, or stalled testing programs. These issues are frequently resolvable without requiring a replatforming.
"Most personalization programs we are brought in to fix don't need a new platform. They need the one they already own wired into their CRM and analytics, and someone maintaining the rules," stated Gavin Garrison, Partner & Account Leader at Trellist. "Re-platforming is the expensive answer to what's usually a configuration problem."
The Personalization Audit assesses a client's existing personalization stack, evaluating identity resolution, system integration, segmentation hygiene, and testing cadence. It delivers a prioritized remediation plan within two weeks.