TriNet Launches HR Campaign for Small Businesses
TriNet has introduced its 'What You Really Need from HR' campaign, aiming to redefine the role of human resources (HR) for small and medium-sized businesses (SMBs). The campaign highlights the value of expert guidance.
Dublin, Calif. – TriNet, a provider of human resources solutions for small and medium-sized businesses (SMBs), has launched a new brand campaign titled 'What You Really Need from HR'. The initiative seeks to shift the perception of HR from a set of administrative tasks to a strategic function, emphasizing the importance of expert guidance, advocacy, and technology.
The campaign features TriNet's SMB customers across various industries and locations, illustrating how tailored HR support can help businesses of all sizes and growth stages succeed. This focus allows companies to concentrate on their core operations while TriNet manages their human capital needs.
"HR support is essential for growth, but for many business owners, finding the time and expertise to manage it effectively can be a challenge," said Mary Drumond, Divisional Vice President of Marketing at TriNet. She added that businesses require more than just technology; they need expert advice to navigate the complexities of workforce management.
TriNet states that it offers expertise, technology, and advocacy to simplify business operations and growth. Their services encompass employee benefits like health insurance and retirement plans, payroll administration, and risk mitigation. The campaign will utilize outdoor advertising, digital media, and social media to reach business owners.
The campaign is designed to showcase authentic storytelling and real customer experiences, demonstrating how TriNet combines human expertise with leading technology. Featured customers include DAS BBQ, Nexus Pain Center, and Tampa Bay Wave.