Trip.com Group: Chinese Travel Patterns Shift Ahead of Golden Week
Chinese travelers are seeking nature escapes and cultural exploration, with departures increasing before the official Golden Week holidays, according to Trip.com Group. Seoul ranked as the top overseas destination.
Chinese travel patterns are evolving, with travelers increasingly departing before the official Golden Week holidays begin, according to travel company Trip.com Group. The shift indicates a desire for extended breaks and a move towards nature-focused and cultural experiences.
Departures are now peaking prior to the official holiday period, suggesting travelers are optimizing their time off. This trend highlights a growing preference for less crowded, more immersive travel experiences.
Globally, Seoul emerged as a particularly popular destination. Trip.com Group reported a 91% year-over-year increase in flight bookings to the South Korean capital, underscoring its growing appeal to Chinese tourists.
The insights were revealed in Singapore on September 20, 2026.