Trua Senior Living Locators Expands to South Carolina Midlands

Trua Senior Living Locators, a service that assists families in finding senior living options, has launched operations in the South Carolina Midlands. The expansion welcomes new franchise owner Pam Georgeson, who will serve families and referral partners across Columbia and surrounding areas.

Georgeson was motivated to join Trua after personally navigating the complex process of finding care for her mother, who had dementia and Alzheimer's. She described the experience as overwhelming, especially during the pandemic when access to facilities was limited, highlighting a need for informed guidance.

Founded in 2019, Trua Senior Living Locators utilizes proprietary software and expert vetting to match clients with senior living arrangements that align with their personal preferences and needs. The company focuses on providing personalized support to families making these significant decisions.

Bringing personal experience as a caregiver, Georgeson emphasizes compassion and clarity in her new role. Her objective is to build relationships within the Midlands senior care community and empower families to make confident, informed choices about the best living situation for their aging loved ones.