📣 Send us your press release
Site updates every 15 minutes
Consumer

True Botanicals Launches Spirulina Cleansing Powder

True Botanicals has introduced Spirulina Cleansing Powder, a water-activated product designed for deep cleansing while protecting the skin barrier.

1 October 2026
True Botanicals Launches Spirulina Cleansing Powder

MILL VALLEY, Calif., Oct. 1, 2026 – True Botanicals, a clean clinical skincare brand, today announced the launch of its Spirulina Cleansing Powder. The new product aligns with the company's "Skin Barrier First" philosophy, emphasizing the preservation of the skin's natural protective layer during cleansing.

The waterless formula is powered by two forms of Spirulina Maxima, sourced from the mineral-rich waters of the Canary Islands. The company states this microalgae helps neutralize free radicals and defend the skin against daily stressors. Clinical studies have reported significant improvements in skin hydration, radiance, firmness, and elasticity.

The powder transforms into a rich lather upon contact with water. It also contains PCA, a skin-identical humectant, and finely milled colloidal oatmeal. Hillary Peterson, Founder of True Botanicals, noted that the common perception of a "squeaky clean" feeling after washing can actually compromise the skin barrier, suggesting a need to rethink traditional cleansing methods.

True Botanicals highlights the product's safety, noting it is fragrance-free and suitable for all skin types, including sensitive and dry complexions. The company also points to the sustainability benefits of the waterless format, which reduces packaging waste and shipping weight. The Spirulina Cleansing Powder is available starting October 1 for $48 on TrueBotanicals.com.

Original source: prnewswire.com