📣 Send us your press release
Site updates every 15 minutes
Technology

Trump's attempt to rename AI looks artificial

President Donald Trump has sought to shape the discourse around controversial technologies. His recent efforts to brand AI as 'super' and 'artificial' are sparking debate within the industry.

9 October 2026
Trump's attempt to rename AI looks artificial

President Donald Trump has, in recent weeks, attempted to influence the public discourse surrounding artificial intelligence (AI) by rebranding the technology. He has proposed accelerating AI as 'super' while simultaneously turning 'artificial' into his latest pejorative.

Trump's approach has drawn attention, as he has previously succeeded in reshaping political terms and gaining them broader usage. Now, his efforts appear to extend to central concepts within the technology sector.

The proposed changes have elicited reactions within the AI community. Many industry figures and companies are closely monitoring the situation, with some already adopting the terminology suggested by the president.

Such rebranding efforts can significantly impact how a technology is perceived and accepted by the public. Trump's actions highlight how language can be used to shape public opinion and advance specific agendas.

Original source: theverge.com